Hi, I’m Liz.
(It’s pronounced “grow-ta-hann”, and I promise I won’t blame you if you say it wrong. Or if you avoid saying it all together.)
I am a graphic designer, among other things. When people ask what I specialize in in the realm of graphics, I like to tell them that my passion lies in designing visual systems that help users navigate complex systems of information — whether that be in a physical, digital or printed space. Which is the truth — my mind lights up when it comes to making huge amounts of data approachable and visually interesting, or condensing the essence of a brand down into one little logo mark — but it also a fancy-sounding way to say that I wear a LOT of hats when it comes to design.
My previous roles include exhibition graphic designer for a science museum, book designer for a major publisher, and founder of a small web design and development firm. My work can range in scale from ensuring that a 16-pixel-square favicon reads on brand to managing all the graphics for a 20,000-square foot interactive museum.
I believe that all projects, regardless of size or budget, deserve the same thoughtful design and attention to detail. I take joy both in working one-on-one with a small business owner to help her start out on her own, and in collaborating with a team on a multi-year, multi-faceted project.
In addition to design, I have experience with project management, budgeting, art direction and fabrication coordination. And photography. And that social media stuff. And in generally being nice and approachable and pretty damn fun to work with.
Industry recognition includes design awards from SEGD, GDUSA, Print Magazine, HOW Magazine, and publication in various media, including Design*Sponge, Craft, Sunset and Readymade magazines.
Currently I’m located in Portland, Oregon, where I split my time between graphics, art, interiors, and travel. Available to work remotely anywhere in the world.